Does your marketing reflect the quality of your business?
If not, you’re probably losing out on bids, frameworks and enquiries before you even had the chance to compete.
Fractional Marketing leadership for construction, infrastructure and manufacturing businesses.
Introduction
It’s one of the most common conversations I have with founders and MDs running technically brilliant businesses.
You know the work is exceptional. The question is whether your potential customers are convinced of this before they’ve shortlisted your competitor for the tender instead.
You’ve probably got a marketing manager in place, or you work with an agency. Marketing is happening. But is it driving growth, or just keeping someone busy while you quietly wonder why your competitors always seem to look sharper?
Strategy first. Delivery that follows it.
The result: technically brilliant businesses, commercially impossible to ignore.
What we do?
I set the strategy.
Seb leads the delivery.
Between us, you get both.
Most businesses I speak to are missing one or the other. Either there’s strategic direction without the team to execute it properly. Or there’s plenty of activity with no clear commercial logic behind it.
I bring 25 years of senior marketing leadership. That means I can look at your business, understand where growth should come from, and build a plan around that — not around what’s always been done, or what’s easy to measure, or what fills a content calendar.
Seb makes sure it gets delivered properly. Websites, SEO, PPC, content, automation — executed against clear objectives, with performance reviewed continuously.
Together, we give growing businesses what most are missing: the judgement to make the right calls, and the delivery structure to make them count.
Two ways to work with us.
Working alongside your existing team
You’ve already got someone in marketing. We give them what they’re missing: clear direction, the right priorities, and someone experienced enough to shape the work. Your team stays in place — we make sure their time goes on the things that move the business forward, not just keep it busy.
Running it for you
You want marketing taken off your plate entirely. We become your marketing function — strategy, planning and delivery all run by our team, under director-level oversight. You stay involved at the right level. We handle the rest.
Either way: clear strategy, focused delivery, and marketing that’s accountable to commercial outcomes.
Everything a full
in-house marketing department needs
What we deliver
• Brand proposition and messaging
• Marketing strategy and planning
• Website design and build
• SEO and search visibility
• PPC and paid media
• Email marketing and campaigns
• Social media
• Content development
• Reporting that shows what’s working and what isn’t
All of it run by people who have done this before, in businesses like yours — and who know the difference between marketing that looks active and marketing that delivers.
THE RESULTS
What happens when marketing is pointed in the right direction.
Online revenue more than doubled for a Greater Manchester manufacturer
Google Ads return improved from £1.45 to £3.80 for every £1 spent — same budget, nearly four times the return
300% increase in website traffic for a construction consultancy — contact database built from zero to 9,500
Email open rates of 40–79% against a sector average of 22–24%
5,000+ leads generated in three months across a manufacturing group
These aren’t outliers. They’re what happens when someone takes responsibility for making marketing work — properly, consistently, and with a clear commercial objective behind everything.
Let’s have
a chat
It all starts with a conversation. Let’s talk through your goals and take it from there.